Course for SMM managers

SMM курс / Курси з Дія.Бізнес
Practical course for SMM-managers and for business owners
Course about visual content

Organizers: Entrepreneurs Support Center Diya.Business | KNU and company Secret Agency


Course will be useful:

  • SMM-specialists / content-manager for practical work on creating visual content, processing, color and fonts, or those who have decided to take an SMM-course.
  • To marketers for deeper understanding, how visual design works for brand and how affects on the profit.
  • Business owners for developing own visual style of their product. You will learn how to make a ribbon of social medias by your self or you will understand how to set tasks for contractors and what to expect.

Free WORKSHOP: Instagram 2021

Data: 03.08
Time: 16:00 to 17:30
Place: Online at ZOOM platform and live broadcast on YouTube channel.
The topic of speech: How to get attention of your subscribes to your product or service? How to lead exciting instagram account?

Speaker: Vitalina Slobozhan

Teaching consultant, Co-Founder/Producer в Secret Agency

Art director of company Secret Agency («finalist of the National Award “Heroes of Small Business»), digital marketer (SMM and visual marketing). Teacher of SMM course.

What is the course about?

Visual design is first thing an online customer sees wheh they logg in to your social networks. On course you will learn how to look for references, make a moodboard, learn the basics of photo processing, create exciting content and be different from competitors.

Course start: August 16 | Tuition fee: UAH 3,500.

What you get while studying:

  1. Possibility to develop your own visual conception with course teacher support.
  2. Records of all lectures on the YouTube – channel.
  3. Methodical materials on each topic of the lecture.
  4. Participate in a group chat with the course supervisor (a community where you can share your impressions, inspirations and discuss ideas, solve technical and organizational issues).
  5. The best students will be offered to participate in freelance projects, and business owners will receive a free marketing consultation from the Secret Agency.

Lection №1

Date: August 16
Time: 12:00 – 13:30
Location: Online – ZOOM

Lecture topic: Basics of visual content and tools for its creation

– Types of visual content and ways to use it.
– Search for references.
– Mobile applications for making visuals.
– Online-recourses for making visuals.

Practical task:
Choosing the theme of the final project. Search for references for him on Pinterest and Instagram (from 3-5 options to each type).

Submission of the task – presentation or A4 file, decorated in Canva.

Lection №2

Date: August 18
Time: 12:00 – 13:30
Location: Online – ZOOM

Lecture topic: Psychology of color perception

-Rules of mixing colors
-Basics of creating a brand palette.
-Trendy colors and their “soft” integration..

Practical task:
-Building a brand palette.

Submission of the task – presentation or A4 file, decorated in Canva.

Lection №2

Date: August 20
Time: 12:00 – 13:30
Location: Online – ZOOM

Lecture topic: Ways to use text in visual content.

– Using text in visual conception.
– Integrate text into the visual.
– Selection of fonts for brands.

Practical task: -Selection of fonts for the final project. Selection of references for the use of text in visuals (Pinterest, Instagram)

Submission of the task – presentation or A4 file, decorated in Canva.

Lection №4

Date: August 25
Time: 12:00 – 13:30
Location: Online – ZOOM

Lecture topic: Creating visual content.

– Photo content and basics of photo processing.
– Photo processing tools.

Practical task:
-Creation of photo content on the phone and its processing (as part of the final project).

Submission of the task – presentation or A4 file, decorated in Canva.

Lection №5

Date: August 27
Time: 12:00 – 13:30
Location: Online – ZOOM

Lecture topic: Prepare to protect final project.

Combination of all components into a single visual concept.
-Обговорення напрацювань.

Practical task:
-Creating the final visual concept for the final project.

Submission of the task – presentation or A4 file, decorated in Canva.

Lection №6

Date: August 30
Time: 12:00 – 13:30
Location: Online – ZOOM

Lecture topic: Protection of the final project.

Methods of payment for training and what documentation will be provided:

  1. Execution of a contract for training.
  2. Payment methods: cashless and cash payment.
  3. The minimum set for the start of the course is 5 people.
  4. After studying you will receive a Certificate from Diya.Business | KNU and Secret Agency.

Course curator: Alina

Phone: +38 099 122 35 66
Telegram: @SecretAgencyManager

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