You shouldn`t compare two obligatory instruments, which one helps you to advance information about your own web resource in Google. Each tool solves separate tasks that are mandatory today when creating a website.
SEO optimization is a job that ensure placement of your website in search of google and depends on the correctness of the settings, when you appear in the first positions when searching through search engines for key fame that directly leads interested people to your site. But it is also worth it to consider that SEO it is work for future which gives a long result from the traffic to your site. Contextual advertising results (PPC) it is instant results in the form of direct traffic and direct sales, with payment per click on the ad and the transition to the site.
If you run contextual advertising through Google Ads on a non-optimized site, the CTR of ads from advertising is reduced, the site will not be on the first page of search, and in order for people to switch to it will have to spend more budget and more time. Optimized web page with requirements of google it is the main factor that affects website traffic in advertising and for the pay per click. Thus, increasing the relevance of the content of the page, you can lower your cost-per-click and win the auction more often at the same bid.
Also SEO indicators will not growing up without contextual advertising on the first months of promotion. Since Google ranks website by behavioral factor. When a person goes to the site, the system records the duration of his session and how many pages he viewed plus whether he selects the product and when he completes his order – all this is shown by Google Analytics. This is how Google determines behavioral factors and interest in the site.
For 2021, there is no such thing as a major promotion channel, modern marketing it is multifaceted accommodation of information about product since the user is not always immediately determined with his choice, and not from the first channel can make a deal or purchase. But SEO optimization is mandatory when creating your website. It is not suitable for quick information, about promotional and seasonal offers, discounts, sales, but thanks to it, in conjunction with PPC, it becomes possible.
When starting a business, you need to consider technical privileges if low-frequency keywords can bring you traffic and income – then SEO optimization can pay for itself very quickly. When the key word have to low frequency Google ads may not initiate impressions for these keywords (“few requests” status problem).
The optimazed site allows us to start the special type of ads, dynamic searching companies. It is especially efficient when your project has a large assortment.